Supermarkets are reducing their assortment: These products are becoming fewer
Retail suffers from inflation. One product category in particular is affected by a drop in sales. Image: IMAGO / STPPInflation is obviously troubling customers. Delivery problems are also affecting retail. Discounters in particular are suffering from the falling purchasing power. What is striking now is that mainly products in the non-food sector are affected, i.e. clothing, furnishings or electronic items.
Discounter has to rethink - and reduces product category on shelves
Sales of non-food products are slipping Lidl ab. Falling demand and logistical problems make it difficult for the discounter to achieve satisfactory results. According to insiders referred to by the 'grocery newspaper' (LZ), the target of 15 percent is no longer achievable for Lidl in most countries - not even in Germany Germany . Accordingly, their current market share is even less than 10 percent.
Non-food goods will be drastically reduced at discounters in the coming financial year. Image: IMAGO / Uwe MeinholdTime for the discounter to rethink. Because: Lidl's strategists do not expect a trend reversal. In the coming financial year there should be 'drastically' fewer products from the non-food sector on the shelves of the discounter giant, as the 'LZ' reports.
The discounter clientele is particularly suffering from inflation
Discounters are worse off than supermarkets. The consumer mood is in the basement – and according to a Lidl manager, there is no improvement in sight. It is not for nothing that 'planned purchases in the non-food sector' have collapsed significantly. Especially since the discounter clientele is particularly suffering from inflation.
Although Lidl sees itself well prepared for 'the current situation', the management is increasingly worried about the purchasing power of customers in view of the rising energy prices. 'Everything over 20 euros has a dramatic drop,' explains a discount manager to the 'LZ'. This applies regardless of the value for money of the products.
A problem: Normally, at Lidl, the non-food area is the second most profitable - right behind the bakery.
Storing products costs money - and causes problems for discounters
Not just Lidl, too period suffers from the current situation. According to the report, the share of sales there has fallen to less than 20 percent. Both discounters are additionally burdened by the storage costs of the non-food goods.
An insider speaks of 'considerable orders of magnitude' of remaining items on the area, which are greatly reduced. That reduces the margin significantly. D The high non-food shares are 'a blessing and a curse,' says an Aldi connoisseur, who even estimates the share at 'rather 15 percent'.
